You’re Number One! And Soon to Be Prosperous

Search Engine Optimization. Or SEO as it’s called nowadays.

Maybe you’re not familiar with this term. As it relates to your Website, it means the difference between being well-known and never being discovered. Let’s explain it this way:

Here we have a hypothetical customer searching the Net for “New York made-to-order high fashion women’s shoes.” She puts that phrase into a search engine to get the name of such a retailer.

One thing we definitely know about this woman: she is unlikely to read past the second page of responses on Google (the current search engine of choice). In fact, there is a very good chance she won’t go past the first page. So, despite the proven fact that you sell the very best hypothetical women’s shoes in New York City, your site will not be found by your target customer because it ended up as the 400th entry listed from the top. You, like most Web entrepreneurs, neglected to use Search Engine Optimization techniques.

Top of the World!

You see, for the Web-based marketer to prosper, you need to be on the first page of that search list. We can put you there.

Our Web geniuses at Franklin-Spirko Media are expert in the art of preferred placement – the art of getting your Web site listing to show up where searchers can easily find it – at or near the top of the hit list.

How do our resident magicians manage to pull that off? Search Engine Optimization. Whenever our chairman of the board asks these Web geniuses how they manage to move sites up in the listings, the gurus just smile their secret smile, fondle their pocket protectors, and sing in harmony, “It’s Magic!”

Publicity Is Going to Help, Too

But, while the chairman doesn’t really need to know the nuts and bolts of getting preferred placement for your listing, you do. You will be happy to find that our gurus happen to be very un-nerdish, friendly guys who are ready, willing, and ridiculously able to tell you, show you, or even do Search Engine Optimization for you. They are terrifically smart, though they would never tell you that.

(By the way, had you let our staff promote your enterprise on the basis of its being the best hypothetical shoe store in New York, there would have been an article about you somewhere on the Web, and the hypothetical potential customer could have found you easily by Googling “New York shoes, best,” getting a hit on that article, and thereby filling her in on details about your products when she opened that page.)